Cool Hunting at RISD

Josh Rubin's design blog coolhunting.com recently was the subject of a 6-week architecture project at RISD (my alma mater) which transformed his blog into a physical retail space. It's an interesting branding/experience study of how to take the organizational aspects of a blog coupled with constantly changing content and transform it into a 3-D space. Another interesting tidbit: in the video, if you look to the right of the mock-building (during the segment with Jeffrey Katz) is The Arcade—America's first shopping mall.