Brand Whore.

Look at this douchebag. He got the Ralph Lauren Polo logo tattooed above his right nipple so when he goes shirtless, he can look like a douchebag. Apparently branding yourself, figuratively and literally, has become a new trend. One tattoo artist in D.C. says:

"getting inked with designer or corporate logos is 'definitely getting more acceptable.' Logo requests range from Chanel and Gucci to Windows and PlayStation."

[via DCist, photo via MSNBC]